PROCESS

Drew multiple sketches for the logo of the company and label with the box. These variants were reviewed, and comments helped to continue with one of the options for each part (logo, box and label). Then, I created chosen options digitally in Illustrator. Those options were pretty plain in terms of colour, and I added more rich tones into the composition. The final variants were placed into InDesign file. This format is more efficient for printing and as a consequence for creating physical mock-ups. In addition to that, a digital mock-up was also created.